Prepare spokespersons for interviews with:
television * newspapers * radio *
In these situations:
media's facilities * your location * public
forums * telephone
talk shows * features *
editorial boards * media debates *
news conferences * crisis situations * news programs * ambush
COVER THESE TOPICS
-- How to deal with stress, what to wear, how to use their voices well,
food and rest affect interview success, how to stand or sit, where to
what to think about, how to listen "care-fully," and more.
Subject -- How to
techniques, how to respond to them, how to deal with such reporters'
as the "speed-up" and the "stall," how to score by using
our exclusive "agreement-principle," our "understanding,"
and "advocacy" techniques, and more.
Situation -- How to
recognize and use the
dynamics of any environment to the best advantage including ambush and
situations, how to deal with equipment, how to make time an ally, how to
with compatriots or even critics, and more.